CRM software systems offer a range of benefits to enterprises. Most companies favor cloud-based CRM products as they provide numerous advantages. In fact, 87% of enterprises today utilize cloud-based solutions. Because of this cloud-based revenue totaled around 50% of the $31 billion CRM sector last year (2016).
You should make it a point to read about popular trends in enterprise CRM software to be able to effectively use the product of your choice. Top 2017 CRM trends include:
- Creation of specific CRMs for industries such as real estate, eCommerce, field service etc.
- Growing popularity of predictive analytics.
- Widespread usage of mobile CRMs.
- Enhanced automation including the development of customer service chatbots.
- Legal issues with big data as governments look closely at how enterprises are collecting and using citizens’ personal data.
We have given you the background details and CRM stats and trends to help you select a suitable platform for your business needs. In this article, we also provide in-depth reviews of 7 popular CRM software for enterprises. We take a close look at their key features and also detail the advantages you can get by investing in each service.
1. bpm’online CRM
Bpm’online CRM is a process-driven solution that helps you to coordinate your marketing, sales, and customer support efforts by combining customer data with business process management (BPM) tools. This app is a recommended CRM software for enterprises as it can easily scale to meet the growing demands of large companies.
Bpm’online CRM combines CRM and BPM aspects and tools, and helps you to automate processes to enhance your customer relationships. You can leverage its drag and drop tools for effortless customization and select either cloud or on-premise deployment.
The bpm’online CRM mobile offers the same look and feel across various tablet and smartphone platforms. On top of that, the app works well with popular tools such as MS Outlook, MS Word, and Google Calendar. You can also integrate it with your own systems in different ways such as COM or DLL, web services, and .Net managed assemblies.
The pricing plans are flexible as the vendor offers separate sales, marketing, and service modules. You have the option of integrating the three modules into a single bundle and get a quote for it. There is also a convenient free trial you can try out to check if the app is suitable for your needs before shelling out your money. Finally, you can contact the courteous and knowledgeable customer support agents anytime through phone, email, and ticket channels.
2. Salesforce CRM
Salesforce CRM is offered as part of Salesforce’s stable of business products. It boasts more than 100,000 companies as its customers. You can leverage this platform to track all customer engagements in a single place to track more leads. The app offers marketing automation, sales data, lead management, and partner management functionalities to help your sales reps nurture and convert leads.
The mobile apps for iOS and Android show real-time data from custom reports and dashboards. They also offer a Feed First feature that displays the most important data based on your settings. If you want more tools, you can shop for them in the AppExchange store. Salesforce CRM offers actionable insights from real-time customer data. In addition, you can easily create sales forecasts, territory models, and key reports.
You can extend the application’s effectiveness by integrating it with the business systems you use. Salesforce CRM seamlessly integrates with leading third-party CRM, accounting, and sales solutions including Zuora, Zendesk, Ambassador, TeamSupport, LeadExec and others.
You have the option of choosing from 5 enterprise pricing packages ranging from the basic Contact Manager plan ($5/user/month) to the premium Performance plan ($300). Finally, you can get customer support assistance through phone and email, and make use of training for your company’s new users.
3. Oracle Sales Cloud
Oracle Sales Cloud is a CRM system that offers the features your enterprise needs to accelerate sales and enhance customer engagement. It gives operable insights that your sales reps can utilize to close more deals quickly and effortlessly.
Oracle Sales Cloud is a great app for pipeline building as it enables you to leverage all available channels to provide a delightful customer experience at all times. The platform bridges all individuals and units who are part of the sales process, and empowers them to tackle customer data challenges. Thus, it helps them to improve their contributions and offer positive experiences.
Key features include: service request analytics, sales performance management, partner relationship management, customer data management, and sales force automation. Your sales team can leverage these functionalities to nurture more leads, collaborate effectively, and close more deals easily. Managers can get accurate and updated information from this system which they can utilize to make forecasts based on actual data, instead of depending on guesswork.
You have the option of selecting from 4 enterprise pricing packages including the basic Professional Edition (from $65/user/month) to the advanced Premium Edition (from $300/user/month). Finally, your sales reps can leverage the productivity-driven apps and their mobile functionalities to complete their tasks efficiently and smoothly.
4. Zoho CRM
Zoho CRM is a popular web-based CRM product that enterprises can utilize to attract, retain, and delight their customers. Core features include sales pipeline management, purchase control, and lead and contact management. The app’s simple interface enables you to maximize the effect of these features. The home screen shows 10 components with the main module navigation placed on top for easy searching. If you wish, you can customize the dashboard for your business needs.
Zoho CRM offers useful features for small businesses and can scale easily to meet the larger needs of big enterprises. You can use it to track sales, automate daily processes, and engage your customers on various platforms. Plus, you can utilize the fast and real-time updates you get on its mobile platform to be productive on the go.
You can extend the CRM’s effectiveness by integrating it with leading business systems including Zoho productivity tools and also with Constant Connect, Google Apps, MailChimp, QuickBooks, and Microsoft Outlook as well as with cloud-based connectors such as OneSaaS and CloudWork.
Main features of Zoho CRM include: territory management, social CRM, mass email, document library, and sales forecasting. You can select from 4 enterprise pricing packages starting from the simple Standard plan ($12/user/month billed annually) to the advanced Ultimate plan which costs $100/user/month.
5. NetSuite CRM
NetSuite CRM is a powerful solution that offers enterprises a complete 360-degree view of their customers in real time. Plus, it gives you a continuous stream of information from all touch points throughout the customer lifecycle. You can leverage this app to deliver a top rate customer experience at all stages from lead management to post-sales support.
Why should you opt for NetSuite CRM over its competitors? The chief reason is it gives you more than just the traditional CRM features. Its advanced tools include: opportunity management, sales forecasting, campaign management, marketing automation, sales force automation, and customer service management.
NetSuite CRM tracks all activities of your website visitors and imports vital data into the system. The application records all the links they click and the pages they look at. It then delivers this data to your sales reps who can leverage it for lead generation, sales forecasts, and targeted marketing campaigns.
Another big advantage is the product enables enterprises to monitor the productivity of their staff members by tracking their task-completion ratio, progress reports, and workflow. In addition, it provides a group calendar where all employees can track their to-do lists and showcase their top accomplishments. Finally, the vendor offers quote-based pricing and you can get yourself a customized quote for your specific needs.
6. Microsoft Dynamics CRM
Microsoft Dynamics CRM offers the tools enterprises need to market and sell smartly, and care for their customers at all touch points. Top features include: analytics and reporting, data extraction and cleansing, lead and opportunity management, account and contact management, social insights, and business intelligence. You have the option of selecting on-premise, cloud, or hybrid deployment.
What benefits does Microsoft Dynamics CRM offer to subscribers? Chief advantages include: integrated marketing and automation tools, vast integration with third-party programs, multiple dashboards, seamless integration with Microsoft products, and offline access to the system.
You have the choice of buying from 4 different license levels starting from the Basic License ($30) and extending to the most expensive Enterprise License ($200/user/month). Finally, you can get reliable customer support through multiple contact channels as well as training for your company’s new users.
7. SAP CRM
SAP CRM is an integrated CRM software solution that offers useful features for the needs of medium-size as well as big enterprises in all sectors and industries. The parent company SAP bought Hybris in 2013 with the aim of tackling the CRM software market leader Salesforce.com which offers a cloud-based solution. To garner a greater market share, SAP is now offering cloud-based CRM products rather than traditional on-premise CRM.
You can leverage SAP CRM to build profitable customer relationships by engaging them closely at every touch point of their journey. The software program offers you the latest CRM functionalities to improve customer engagements. These features include: marketing resource management, marketing analytics, marketing lead management, loyalty management, and dynamic customer profiling.
What is the main advantage offered by SAP CRM? It empowers your employees to provide a seamless and consistent omnichannel experience. For this reason, it is used by numerous companies including top names such as Royal Cup, Purchasing Power, and Pirelli.