Salesforce CRM Review: Benefits & Overview of the Popular Sales Cloud Software


Salesforce Sales Cloud is a cloud-based CRM application that centralizes customer information for salespeople sell faster and smarter. It helps businesses collect more leads, close more deals, increase productivity and make data-driven decisions. By logging customer interactions with your company automatically and automating daily sales-related tasks, sales teams can spend more time in closing deals and converting leads. For sales managers, forecasting sales is streamlined as the software shows complete and real-time visibility of their team’s activities.

The software is packed with features to help businesses achieve their sales goals and empower sales reps to be a top performer regardless of your business size. Tools such as contact management, collaboration, marketing, account management, opportunity management, lead management, and sales data leverage your workflows. Additionally, Salesforce CRM is easy-to-use and customizable to match how your sales teams work. With the software’s cloud technology, your team can log calls, pursue opportunities, respond to hot leads and check dashboards anytime and anywhere even when they’re out of the office as the solution is available on mobile as well.

Salesforce Sales Cloud provides a reliable CRM solution for salespeople to achieve their goals and for your company to increase their sales. 

Benefits of Salesforce CRM

Close more deals

Salesforce CRM reviews indicate the software tracks customer information and interactions in a single location. Hence, accessing information is streamlined, especially since it can be viewed on any device. This helps move deals forward by providing salespeople with the most up-to-date contact information, uncover relevant customer activities and route the customer to the right agent to quickly and accurately answer questions. Some of the essential features it provides include contact and account management, opportunity management, marketing tools and collaboration.

Build a “lead machine”

In order to enhance your conversion rates and drive your revenue, the software helps you nurture your most potential customers to ensure you are spending the time and effort to the right leads in the right approach. When you identify sales-ready leads, they are automatically routed to the appropriate reps at the right time. Lead management tracks your leads from clicks to close deals while optimizing your campaigns on every channel. You also get your hands on sales data for planning territories, connecting with key decision makers and increasing sales and marketing productivity.

Increase sales team productivity

According to Salesforce CRM reviews, the software increases productivity by automating complex business processes. It empowers your team to do more by providing the right tools to leverage their workflows. For instance, the Visual Workflow uses a drag-and-drop capability to design and automate business processes. It optimizes sharing, publishing and discussing files in real time. You can also make sure everyone on your team is on the same page by receiving alerts when changes are made to files, ensuring security for file sharing, and retrieving files quickly. The mobile app also transforms your mobile device into a portable sales office by logging calls and working on hot leads, among others.

Overview of Salesforce CRM Features

Here are the most important Salesforce Sales Cloud features that you should know about:

  • Approvals and workflows
  • Contact manager
  • Lead management
  • Real-time visibility
  • Forecasting
  • Opportunity management
  • Dashboards
  • Social accounts
  • Reports and analytics
  • Sales leads
  • Sales communities
  • Email integration
  • Partner management
  • Contact management
  • Sales data
  • Mobile app

Pricing of Salesforce CRM

Salesforce Sales Cloud pricing comes in 4 packages for small businesses, medium-sized business and enterprises. Here’s the pricing information:

Lightning Essentials: $25/user/month

  • Email templates
  • Web-to-lead capture
  • Lead management
  • Sell from any device

Lightning Professional: $75/user/month

Lightning Essentials features, plus:

  • Sales info connection
  • Team collaboration
  • Cross-sell and up-sell
  • Configure, price, quote and bill

Lightning Enterprise: $150/user/month

Lightning Professional features, plus:

  • Process customization and automation
  • Real-time sales insights
  • Find and manage leads
  • Sales forecasting
  • Customer and sales management
  • Salesforce extension

Lightning Unlimited: $300/user/month

Lightning Enterprise features, plus:

  • Unlimited offerings

About Author

Kate Stephens is a young and creative graphic designer as well as the mastermind behind her own startup company aimed at providing customers with reliable and often cheaper alternatives to various popular brands and products from all possible markets.

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