Hotjar Reviews: Pros, Cons & Pricing of the Popular Conversion Rate Optimization Software


Hotjar is a tool developed to improve your website’s user experience through analyzing user behavior and user feedback. Installation of the software can easily be done using only one script so you can quickly incorporate the tool on your sites in platforms such as WordPress, Shopify, HubSpot, Squarespace, Weebly, and Google Tag Manager, among others. It helps you discover insights so you can execute the right changes and improvements on your site.

Hotjar offers two main categories on its set of solutions. Analysis is geared towards unlocking your user’s online behavior by visualizing their activities and interactions with your site. On the other hand, feedback tools are for collecting feedback from visitors on your site to know what they’re actually thinking which you can use in applying changes. This user-friendly solution can be accessed on your desktop, mobile device, and tablet.

In this review we’ll cover all major Hotjar pros and cons and we’ll provide you with all the info you need to make an educated buying decision.

Benefits of Hotjar

When it comes to visualizing user insights, Hotjar offers instant and relevant solutions to suit your needs. These are the benefits you’ll gain:

User behavior visualization

Hotjar reviews reveal the software lets you see how site visitors interact with your site through heatmaps and visitor recordings. This lets you know if there are areas to improve or fix in your site to leverage user experience. Meanwhile, you can identify areas in your site with most visitors dropping off to enhance your conversion funnels. Form completion rates can also be ameliorated by identifying which fields are commonly left behind.

Feedback collection

An effective way of knowing what your visitors want is by gathering their feedback. Hotjar lets you do so through widgets for polls, surveys, and incoming feedback around your site whether it’s viewed on the desktop or mobile site. You may also conduct one-on-one testing by recruiting your actual audience and giving them incentives in return for their help. This will give you actionable insights in reaching your site goals.

Subscription flexibility

Hotjar is highly flexible for different types of users based on our Hotjar reviews. It has plans for students, enthusiasts, and personal sites with low traffic that starts with a free plan with no time limit. Businesses of any size can use the software with prices tiered according to the number of page views daily where data is collected from. Meanwhile, agencies and consultants get volume discount pricing to manage their client’s sites.

Overview of Hotjar Features

  • Feedback polls
  • One script implementation
  • Visitor targeting
  • CSV or XLSX format for exported responses
  • One-on-one testing
  • User actions view
  • Heatmaps
  • Behavior logic
  • Incident reports
  • Heatmaps and Recordings sharing
  • Surveys
  • Tracking code
  • Customizable widgets
  • Billing
  • Cross-device surveys
  • Submission stats
  • Visitor recordings
  • User behavior visualization
  • Survey editor
  • NPS (Net Promoter Score)
  • Multiple question types
  • Form analysis
  • Replay visitor sessions
  • Recording filtering
  • Multi-device support (desktop, smartphone, tablet)
  • User testing recruitment
  • Conversion funnels
  • Time- or event-based questions
  • Sentiment monitoring
  • Form and field engagement visualization
  • Sites and organization settings
  • IPs blocking
  • Support for over 40 languages
  • Site drop-offs view
  • Instant visual feedback

Pricing of Hotjar

Hotjar pricing offers three different categories of plans according to your needs:

Personal – BASIC – $0

  • Page views daily: 2,000
  • Unlimited users
  • Limited reports
  • Data storage: 365 days

Personal – PLUS – $29/month

  • Page views daily: 10,000
  • Unlimited users and reports
  • Data storage: 365 days
  • Money back guarantee: 30 days

Business – starts at $89/month

  • Page views daily: 20,000 – $89/month
  • Page views daily: 50,000 – $189/month
  • Page views daily: 120,000 – $289/month
  • Page views daily: 400,000 – $589/month
  • Everything in Personal – PLUS plan
  • Advanced features
  • No Hotjar branding

Agency – By quote

  • Discount volume pricing
  • Hotjar interface rebranding
  • Central account
  • Unlimited client sites
  • Client invite for data access and management

About Author

Kate Stephens is a young and creative graphic designer as well as the mastermind behind her own startup company aimed at providing customers with reliable and often cheaper alternatives to various popular brands and products from all possible markets.

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